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BRANDED PODCASTS THAT BUILD AUDIENCES. NOT JUST EPISODES.

Most branded podcasts are abandoned before they ever find their audience. Ours rank in the top 3% globally and run for years.

Award-winning podcast and video production for mission-driven brands and enterprises.

Alt headline: "TELL YOUR BRAND'S STORY — AND KEEP TELLING IT." / Award-winning podcast and video production for mission-driven enterprises.

Primary CTA

Launching a branded podcast? Start here. The CMO's Checklist: What to know before you produce your first episode.

[Download the Free Checklist]

Trusted By

Recreational Equipment, Inc. (REI) BMO Raymond James Compeer Financial

Featured Work

Wild Ideas Worth Living
Sustainability Leaders
Arrested Mobility
WAND (We Are Not Doomed)

[See Our Work]

Why Now

Social platforms change their algorithms without warning. News cycles are fractured and unpredictable. Paid media costs keep rising. Brands that built their audiences on rented platforms — followers, paid reach, placement — are finding those audiences can disappear overnight.

The organizations winning the long game are building owned media: content their audience actively seeks out, on channels they control. Branded podcasts are the owned media channel that compounds. Every episode builds on the last. Every season earns more trust than the one before. And unlike a social post or paid campaign, a great podcast library doesn't disappear when an algorithm changes.

Since 2017, we've helped brands like REI and BMO build podcast programs that rank in the top 1–3% globally, earn 4.7+ listener ratings, and maintain 85%+ completion rates — not for one season, but year after year.

Who We Work With

We partner with organizations that take content seriously — typically 100+ employees with a dedicated marketing team and a multi-year content vision.

Our clients typically include:

Enterprise marketing and brand teams
Content marketing leads at mission-driven organizations
HR and internal communications teams launching employee-facing shows
Leadership teams building thought leadership platforms
Communications directors at government and nonprofit organizations

You might be a fit if:

Your new CMO or content lead is shifting budget from paid media to owned — and wants a podcast or video program that actually builds an audience
You launched a branded podcast but it's plateaued — the quality or publishing consistency isn't where your brand needs it to be
Leadership wants to build genuine thought leadership but your team doesn't have the production expertise to do it at the level your brand demands

We're probably not the right fit if:

You need a one-off episode or a single-season run — our production engagements are a minimum 12-month commitment. Not sure if podcasting is right for your organization yet? Our consulting and discovery work is the right starting point.
You need immediate lead generation — branded podcasting is audience development and brand-building, not performance marketing
Your organization doesn't have a dedicated marketing person to partner with us day-to-day

What We Do

We produce branded podcasts and video for organizations that want to connect with their audience around something that matters. From concept through distribution — and the seasons after that.

For financial services firms: We understand the pace and compliance requirements of financial content. We produce editorial-quality shows with fast turnaround, integrate with your tech stack, and deliver analytics and editorial dashboards so your team always knows what's working.

For mission-driven brands: We build rich, narrative podcast seasons that go beyond talking-head interviews. As Conservation Alliance members, we bring genuine commitment to environmental and social impact storytelling — not just production capability.

We distribute and host on Megaphone, Simplecast, and Transistor, and integrate with your existing marketing tech stack.

[See Our Services]

Proof Points

8-year partnership with BMO — grown from 1 to 5+ active shows
6-year partnership with REI — 5M+ downloads, 85% completion rate
Client shows rank in the top 0.5–3% globally
4.7–4.8 listener ratings across active shows
Multiple Signal Awards, Stevie Awards, and American Business Award wins since 2017

Get the Checklist

Thinking about launching a branded podcast? We made a checklist for you.

The CMO's Checklist: What to know before you produce your first episode.

[Your email address] [Download Free]

About

We are a small team of producers, storytellers, and strategists who have been making award-winning branded podcasts since 2017. We build long-term partnerships with mission-driven brands, enterprises, and governments — because the best shows aren't built in a season.

[About Us]

Testimonials

[KEEP ORIGINAL — full text to be inserted] — Ben D. Jones, BMO Global Asset Management

[KEEP ORIGINAL — full text to be inserted] — Chelsea Davis, REI Co-op Studios

[KEEP ORIGINAL — full text to be inserted] — Katherine Scott, BMO Financial Group

[KEEP ORIGINAL — full text to be inserted] — Matt and Karen Smith, Dear Bob and Sue

Secondary CTA

Ready to talk about your podcast? [Let's Talk]

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Work Page (replaces Podcasts)

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Our Work

Subhead

Shows we've built for mission-driven brands, financial services firms, enterprises, and organizations that believe in the power of a story well told.

Featured Case Studies

REI Co-op Studios — Wild Ideas Worth Living

The Challenge [PLACEHOLDER — 2-3 sentences: What did REI come to you with? What was the problem or opportunity they were trying to solve? What did they need that they didn't have internally?]

What We Did [PLACEHOLDER — 2-3 sentences: What was your approach? What made this engagement distinctive?]

The Results

5M+ total downloads
85% average episode completion rate — well above industry average
6-year ongoing production partnership
[Any awards or rankings for this show?]

[KEEP ORIGINAL testimonial — Chelsea Davis, REI Co-op Studios]

BMO Financial Group — Building a Podcast Network

The Challenge [PLACEHOLDER — 2-3 sentences: What did BMO come to you with originally? What was the first show? What problem were they solving?]

What We Did [PLACEHOLDER — 2-3 sentences: How did you grow the relationship from 1 show to 5+? What was the approach for scaling?]

The Results

Grew from 1 show to 5+ active shows over 8 years
Multiple Signal Award and American Business Award wins
Shows rank in the top 0.5–3% globally
[Any specific download or listener numbers you can share?]

[KEEP ORIGINAL testimonials — Ben D. Jones and Katherine Scott, BMO]

[PLACEHOLDER — Third Case Study]

The Challenge [e.g., State of Vermont, WAND, Arrested Mobility, or another client you want to feature]

What We Did [PLACEHOLDER]

The Results [PLACEHOLDER]

All Shows

Financial Services Fast-turnaround, compliance-aware production for financial brands that need broadcast quality without the bottleneck. Clients include BMO, Raymond James, and Compeer Financial.

Mission-Driven Brands Rich, narrative podcast seasons for organizations with a story worth telling across multiple episodes and years. Clients include REI, Conservation Alliance members, and government communications teams.

MacroHorizons
Contributor
Arrested Mobility
Leadership 3000
Markets Plus
Distinctively Active
Global Exchanges
TCV Growth Hacks
The Whole Truth
Tinyseed Tales
Mona Malone Podcast
Dear Bob and Sue (DB&S)
BMO — Unlocking Wealth's Purpose
WAND (We Are Not Doomed)
Wild Ideas Worth Living
Sustainability Leaders
(+ additional shows)

CTA

Want to see your show here? [Let's Talk]

Services Page

Headline

How We Work

Subhead

We're a full-service podcast and video production partner — from first concept to ongoing production. Here's what that looks like.

Consulting

Is a podcast right for your organization?

Most branded podcast launches fail not because of poor production, but because of poor strategy. Before you invest in a single episode, we help you build the foundation that determines whether a show succeeds — a clear audience, a differentiated format, and a realistic picture of what it takes to compete.

Market analysis of existing shows and competitors in your space
Podcast format and concept exploration
Audience segment identification
Go/no-go recommendation with strategic rationale

Best for: Organizations in early exploration who want an expert perspective before committing to production.

Podcast Launch

From idea to first episode — in 6–10 weeks.

You go from concept to a fully live, professionally distributed show in 6–10 weeks — with trained hosts, broadcast-quality branding, and an audience infrastructure built to grow. Not just technically launched, but positioned to perform.

Recording setup and host training
Show name and brief
Show artwork
Music and sound design
Launch strategy and production dashboard
Distribution to all major platforms via Megaphone, Simplecast, or Transistor
Web and marketing strategy assistance
Trailer production

Best for: Marketing and content teams ready to launch but without in-house production expertise.

Full-Service Production

Your show, running smoothly — season after season.

The shows that build real audience relationships are the ones that publish consistently, improve season over season, and integrate with your broader marketing strategy. We make that possible without adding headcount — handling everything from pre-production to publishing while your team stays focused on the work only you can do.

Pre-production and guest coordination
Recording with experienced engineers
Editing, mixing, and mastering
Distribution to all platforms
Transcription and show notes
Social media content (teaser clips, graphics, web copy)
Monthly analytics reporting
Editorial and analytics dashboards

Best for: Enterprise brands and organizations committed to a multi-season content strategy.

Beyond the First Season

The best branded podcast programs grow over time. Once you've launched, we can help you:

Expand your network — add shows targeting new audience segments (like BMO's growth from 1 to 5+ podcasts)
Add video — extend your show to YouTube and social with full video production and editing
Repurpose your content — turn episodes into blog posts, social campaigns, email series, and paid media assets
Integrate with your tech stack — connect your podcast analytics with your existing marketing and editorial tools

Tools & Tech

We work with the production industry's leading tools at every stage of the process — so you get quality and consistency your brand can rely on.

Recording Riverside.fm

Editing & Production Hindenburg Pro · Adobe Audition · Adobe Premiere Pro · iZotope RX

Hosting & Distribution Megaphone · Simplecast · Transistor

Transcription Rev.com

Music Marmoset Track Club · Bluedot

Social & Content Headliner.fm

Research Rephonic

Tagline

At Puddle Creative, we specialize in bringing your brand's podcast to life — and keeping it there.

CTA

Launching a branded podcast? The CMO's Checklist: What to know before you produce your first episode. [Download the Free Checklist]

About Page (replaces Team)

Headline

About Us

Who We Are

We're Puddle Creative — a podcast and video production studio founded in Portland, Oregon in 2017. We build long-term production partnerships with mission-driven organizations and enterprise brands that want to connect with their audiences through content that actually means something.

We're small by design. Every show gets our full attention, not a junior team running a template. Our clients don't come to us for a single season — the average Puddle partnership runs for years.

[PLACEHOLDER — 2-3 sentences about origin story or founding vision if you want to add it. Why did you start Puddle? What were you frustrated with in how branded podcasting was being done?]

How We Think About This Work

Long-term over transactional. We don't hand off a finished season and wish you luck. The shows we're most proud of — REI's Wild Ideas Worth Living, BMO's growing network of financial shows — are the ones we've built alongside our clients over years. That relationship is the product.

Quality that compounds. A show that earns 4.7-star ratings and 85% completion rates doesn't happen by accident. It happens because every production decision — format, pacing, guest selection, sound design — is made with the audience in mind, every time.

Mission matters to us too. We're Conservation Alliance members. We don't just work with mission-driven organizations because they're good clients — we work with them because we share the belief that stories can change how people think about the world.

Awards & Recognition

Signal Awards — Gold, Silver, Best in Show
Stevie Awards (American Business Awards)
[Any others to add?]

Community

Conservation Alliance Member
Bureau of Digital Member

The Team

We're a distributed team of producers, engineers, and storytellers. Small enough to give every show real attention. Experienced enough to have done this for the world's most recognized brands.

Annie Fassler — Executive Producer, Cofounder With background in theater, Annie excels at storytelling and podcast production. Her acting experience makes her the voice-over specialist at the company. Hobbies include baking, ceramics, photography, and snowshoeing. Seattle native now based in Portland, Oregon.

Jonah Geil-Neufeld — Executive Producer, Cofounder Previously played drums in a Cajun band in Chicago before producing branded podcasts in Portland since 2011. Credits include Nike, Levi's, and BMO Harris Bank. Enjoys e-bikes, pickup soccer, and reading Wikipedia articles with family.

Sam Peers Nitzberg — Senior Producer Described as a "production wizard." High school superlative: "Most Likely To Edit And Produce Branded Podcasts." Enjoys Italian sandwiches and collecting cat paintings. Resides in Brooklyn, New York.

Sylvia Thomas — Senior Producer Salt Institute for Documentary Studies graduate and Thomas J. Watson Fellowship recipient. High school superlative: "Least Likely To Edit and Produce Branded Podcasts." Based in Minneapolis, practices capoeira.

Derrick Clements — Associate Producer Created animation studio podcast in college; teaches podcasting to middle/high school students. Interned at Radiolab; produces for Katie Couric and Netflix. Star Wars scholar who plays show tunes. Lives in Queens, New York.

CTA

Want to work with us? [Let's Talk]